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Transforming Live Commerce with AWS Serverless Architecture: A Mobidoo Company Overview

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Company Overview

Mobidoo is Korea’s No. 1 live commerce specialist company that provides ‘Source Live’, a curation platform for live commerce, and ‘Source Plex’, a SaaS solution. In addition to technical solutions, we also provide a linked package that can attract viewers through live commerce specialized advertising agency service ‘Source Ad’ and professional production ‘Source Makers’. Large domestic brands such as Lotte Department Store, Samsung Electronics, and G Market have introduced and are using ‘Sourceplex’ and are expanding to small and medium-sized brands and global businesses.

Challenge

Sourceplex is a B2B SaaS solution that allows companies to install live commerce directly on their own malls. As a result, it was difficult to predict the traffic coming through each customer, and it was necessary to provide stable live commerce streaming even if traffic suddenly surged at the customer . After thinking about the most reliable way to achieve this, we decided to build a serverless architecture using fully managed cloud services. 

Previously, domestic cloud platforms were mainly used for instances. However, since it does not provide a fully managed service, a new cloud platform was considered to build a serverless architecture.

Solution

“Cloud serverless architecture is one step further than DevOps. “I think AWS serverless architecture is a great choice for startups that do not want to lose customers by reacting quickly even when a large amount of traffic suddenly occurs.”

Kang Seung-eok, Head of Mobidoo Development Division

Mobidu’s entire infrastructure has been transferred to AWS. Currently, all parts of SourceLive and SourcePlex are built on AWS serverless architecture utilizing AWS Lambda, Amazon DynamoDB, AWS AppSync, etc. Even if your user traffic suddenly increases, you don’t have to worry because it is fully managed by AWS. As a result, we were able to stably provide live commerce streaming with traffic of at least 500,000 to 1.2 million concurrent users, greatly increasing customer satisfaction.

As we built a completely serverless environment, team members’ satisfaction also increased. You can now focus on service development without worrying about traffic-related issues in cloud infrastructure management or applications. Another big advantage is that real-time, uninterrupted distribution is now possible.

Contact Us About The AWS Cloud Selected By Mobidoo

Benefit

“We believed that a partner was essential to smoothly build an AWS serverless architecture. Bespin Global was trustworthy in that it had the best cloud technology and human resources in the country, and as a result, it proved its value.”

Kang Seung-eok, Head of Mobidoo Development Division

Bespin Global responded quickly to any questions or necessary technical support throughout the entire process of building AWS serverless architecture. In fact, an unexpected issue occurred immediately after establishing the serverless architecture, and Bespin enabled us to immediately find the cause and quickly resolve it.

Additionally, in the process of migrating to AWS, resources within the existing cloud platform were sequentially organized, so there was a burdensome situation in the beginning as costs were high on both sides. At this time, Bespin Global alleviated the cost burden through credit support, and thanks to this, we were able to invest more in marketing equivalent to the cost savings.

We are considering various ways to visualize and manage AWS infrastructure and strengthen monitoring in the future. During this process, Bespin Global introduced various solutions and methods. We plan to continue to further enhance Mobido’s live commerce solutions through collaboration with Bespin.

About Bespin Global:

Bespin Global helps businesses accelerate cloud adoption with industry leading solutions and consulting  expertise, delivering service-level-driven outcomes across all the major public cloud technologies.

Serving more than 3000 customers throughout our offices located around the world, Bespin relies on the large  number of skilled, highly certified cloud experts and their in-depth experience in the industry to help  organizations thrive on innovation and technology.

Bespin Global’s services include cloud Resell, migration, implementation, Big Data, DevOps, and FinOps for a range  of Cloud Services Providers (CSPs) such as Amazon Web Services (AWS) and Google Cloud.

Listed since 2016 in Gartner’s Magic Quadrant for Public Cloud infrastructure for six years in a row, Bespin is  now recognized as a “Visionary” in 2022 Gartner’s Magic Quadrant for Public Cloud IT Transformation services. Bespin  Global has also developed its own monitoring tool called “OpsNow” to support businesses in controlling their  cloud costs and managing multi-cloud environments.

Looking to learn more about how to get started? Speak to our cloud consultants today

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