Company Overview
Shoplive is a tech startup that provides a SaaS platform for live commerce. It has various functions so that you can operate live commerce directly on your brand’s own online platform or mobile app. Major domestic customers include various enterprise and SMB companies such as Musinsa, Zigzag, Queenit, Handsome, and Kolon, and are rapidly growing by entering global markets such as East Asia and North and South America.
Challenge
As collaboration with global clients increased and the number of users coming from abroad increased, we felt the need to provide faster and more reliable streaming services, and began testing several CDN* solutions suitable for this.
* CDN: Content Delivery Network, high-speed content delivery network
In addition, when reviewing the cloud, there are cases where what was thought to be possible in terms of specifications is quite different in terms of service level or stability after actual introduction, but this has been regrettable and difficult. So, in the process of introducing this CDN solution, we tried to reduce trial and error as much as possible.
Solution
“CDN plays a very important role in live commerce and is a factor that greatly affects business performance. We decided to switch to Amazon CloudFront because of its stable performance, efficient pricing, and global scalability.”
Through Amazon CloudFront, streaming video is also smoothly transmitted to global users. Amazon CloudFront is reliable enough to require no monitoring in terms of reliability, and more secure in terms of security because it provides traffic encryption. It is convenient and efficient in that it can be used in connection with other AWS services, and the network bandwidth can be set as needed.
Developing in such a stable and highly configurable infrastructure environment shortened the development time and greatly increased the satisfaction of the engineering team members.
Amazon CloudFront Chosen By ShopLive Contact Us
Benefit
“Bespin Global was able to reduce trial and error due to its experience and know-how in introducing Amazon CloudFront in various industries. They suggested various functions and ways to use them that I hadn’t thought of before, so I’m currently using those functions well.”
Shoplive uses a lot of AWS infrastructure in addition to Amazon CloudFront to operate its live commerce solution. Bespin Global actively supported AWS-related inquiries and provided a competitive pricing policy in terms of cost. In particular, there is a perception that Amazon CloudFront is vaguely expensive, but Shoplive used Bespin at a cost-effective cost, and as a result, they were able to reduce their CDN cost by more than 30%.
Through a partnership with Bespin Global, we are also collaborating in sales and marketing. We expect that Bespin Global will be of great help in expanding the global market in the future.
Market Overview of Bespin Global
The domestic live commerce market is expected to grow from about 400 billion won in 2020 to about 10 trillion won in 2023 . As non-face-to-face shopping increases due to COVID-19, consumers are quickly adapting to live commerce beyond e-commerce. Naturally, large enterprises and SMBs are riding on the live commerce market. However, building a live commerce solution yourself is time-consuming and costly. There is also a way to enter a ready-made live commerce platform, but considering branding and securing customer data, it is necessary to build it directly on the company’s mall. So, many companies have recently introduced cloud-based SaaS.
ShopLive is a SaaS platform that allows you to easily start live commerce. It is characterized by being able to customize branding and securing customer data, which was difficult on existing platforms, and to be linked to mobile devices with simple code insertion. To provide such a stable service, Shoplive uses both AWS, which has strengths in stability and scalability, and Google Cloud, which supports big data analysis. In this process, ShopLive is maximizing the effect of the cloud through partnership with Bespin Global. In addition, through close collaboration not only in the technical area but also in the business area, we have strengthened our competitiveness by expanding the global market.
About Bespin Global:
Bespin Global helps businesses accelerate cloud adoption with industry leading solutions and consulting expertise, delivering service-level-driven outcomes across all the major public cloud technologies.
Serving more than 3000 customers throughout our offices located around the world, Bespin relies on the large number of skilled, highly certified cloud experts and their in-depth experience in the industry to help organizations thrive on innovation and technology.
Bespin Global’s services include cloud Resell, migration, implementation, Big Data, DevOps, and FinOps for a range of Cloud Services Providers (CSPs) such as Amazon Web Services (AWS) and Google Cloud.
Listed since 2016 in Gartner’s Magic Quadrant for Public Cloud infrastructure for six years in a row, Bespin is now recognized as a “Visionary” in 2022 Gartner’s Magic Quadrant for Public Cloud IT Transformation services. Bespin Global has also developed its own monitoring tool called “OpsNow” to support businesses in controlling their cloud costs and managing multi-cloud environments.
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